July 2020

Robert Hale

Beef sears and bike gears are two important topics in which Robert Hale is well versed, and rightly so! He is the Manager of Culinary and Foodservice at the Texas Beef Council as well as a cycling enthusiast who is relatively new to the Texas Beef Team. 

Robert has spent most of his life in the restaurant business and always called the back of the house home. He now works to strengthen the demand for beef in Texas among the many different restaurant groups, independent chefs, high school/post-secondary culinary students and educators in addition to chef and restaurant associations across the state of Texas. When “off duty,” Robert can be found spending quality time in Austin with his wife of 24 years, Dawn, and their two daughters, Ainsley (17) and Ezri (10) – and also staying fit! In the past, Robert has run marathons and half marathons, but today primarily focuses on cycling and long rides, naming the Hotter’N Hell 100 in Wichita Falls as his favorite event.

“Always spaghetti beef Bolognese” is Robert’s tried-and-true meal the day before an endurance event. “Currently,” says Robert, “my favorite beef cuts are chenages, which come from the cap of the ribeye, and a bone-in New York strip.” Of course, as a talented chef, he thrives on experimenting and developing new recipes. Two of Robert’s signature recipes are a 72-hour sous-vide beef tongue dish and Korean-style, cross-cut short ribs.

For those of us not as experienced and cooking with beef, or who are stuck in a rut, Robert offers tips. “Don’t be afraid to be creative when using beef, try different cuts and plating methods – it makes all the difference. Also, don’t be afraid to season your beef, it can take it!”

During his career, Robert has had many exciting opportunities working alongside top chefs and recently had the honor of being chosen to be part of the Lone Star Chefs of Texas featured at a dinner at the James Beard House in New York City. “However, one of the biggest rewards,” elaborates Robert, “is representing the hard-working and dedicated cattle producing families of Texas.”

Education:  The State University of New York at Cortland with a bachelor’s degree in marketing.

Industry Involvement:  Past Director of Marketing with the Texas Restaurant Association, current Director of the Austin Chapter of the Texas Chefs Association, Board Member of the Texas Chefs Association, and Advisory Board Member at St. Phillip’s College in San Antonio. Previously a Board Member of the Texas Restaurant Association Education Foundation and the San Antonio Restaurant Association.

Difficult Part of Job:  Organizing chefs can sometimes seem like herding cattle!

Favorite Beef Cooking Methods:  Sous-vide and braising.

Favorite Burger:  Chef John Tesar’s “Ozersky Burger” at Knife in Dallas. 

Favorite BBQ:  Terry Black’s BBQ in Austin on Barton Springs Road.

Currently in Training:  Was training for HHH 100 but it was just cancelled, so the LiveStrong Challenge in October is now my focus.

Other Sports:  I enjoy golf. In 2015, I was inducted into the Batavia High School Athletic Hall of Fame for football and ice hockey. Played quarterback for Marshall University football team from 1992 to 1994, winning a Division 1AA National Championship. Also, led The State University of New York at Cortland to the Division III Playoffs in 1996 and 1997. 


Archived Texas Cattle Rancher Profiles:

June 2020 – Ellen Tom
May 2020 – Courtney Stefan
April 2020 – Tim & Gayle Foster
March 2020 – Erin Wickersham
February 2020 – Angela & Albert Myres
January 2020 – Jimmy Holub
November & December 2019 – Nate Wolf
October 2019 – Jake and Caitlin Richards
September 2019 – Austin Brown III
August 2019 – Tana Autrey
July 2019 – Ron and Debbie Gill
June 2019 – Coleman Locke
May 2019 – Pat McDowell
April  2019 – Janna Stubbs
March 2019 – Tyson Hann
February 2019 – Amanda Dyer
January 2019 – Tommy Perkins